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New professional skills : training young
managers who can bring new life to destinations
through innovation and management skills
Diversification of the economic structure of
tourism locations : prolonging the life cycle
of existing products and services and diversifying
their structure
Creating interesting new jobs :
eliminating structural weaknesses from the tourism
labour market
Improving the quality of life :
protecting the environment and strengthening
cultural identity
A partnership between the public and private
sectors to ensure success : involving the local
population in the economic and political
decision-making process
The integration of tourism development in
economic development policy and regional
planning : promoting new forms of partnership
between town and country
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