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Soft Mobility: why is it a unique asset for Swiss tourism? The case of "SuisseMobile" and "slowUp"

Lukas STADTHERR - Cycling bureau, project manager at Suisse Mobil, Olten (Switzerland)

 

Slideshow (in french)

SuisseMobile

 

OUTLOOK

By 2008, Switzerland is set to be the worldwide leader in sustainable mobility, with its leisure and daily travel offers

JOINT PLANNING

"Guidelines for planning the routes"

National coordination partnership

• Confederation
• Cantons
• Organisations specialising in HPM
• Tourism organisations

all pulling together and working towards the same goals

Project foundation: Cycling in Switzerland

9 national routes : 3,300 km

• Rhône Route
• Rhine Route
• North-South Route
• Alpine Panoramic Route
• Mittelland Route
• Grisons Route
• Jura Route
• River Aar Route
• Lakes Route

Financial scope (in Swiss francs)

Source: "Cycling in Switzerland" 2004 surveys:

	Holidays and short stays	Day trips	Total
Food and drinks	27 million	43 million	70 million
Transportation	10 million	10 million	20 million
Accommodation	35 million	0 million	35 million
Others	3 million	2 million	5 million
Total	75 million	55 million	130 million

 

Project foundation: expo.02 Human Powered Mobility

Cycling in Switzerland

national routes and leading venues, February 2006 report
see map
Planning level 7,500 km

Switzerland on foot

national routes and leading venues, February 2006 report
see map
Design level : 2,400 km
Planning level : 5,300 km

Switzerland by mountain bike

national routes and leading venues, February 2006 report
see map
Design level : 1,800 km
Planning level : 2,500 km

Switzerland on rollerblades

national routes and leading venues, February 2006 report
see map
Design level : 700 km
Planning level : 1,050 km

Switzerland by canoe

national routes and leading venues, February 2006 report
see map
Design level : 450 km
Planning level : 400 km

JOINT SIGNPOSTING

“Guidelines for the signposting”

Signposting in accordance with standard SN 640 829a, as a mandatory requirement of the OFROU (Swiss Federal Road Authority)

• Leading venue routes
• International routes
• National routes
• Regional routes
• Local routes

JOINT COMMUNICATION

Internet

“Cycling in Switzerland” demo version

Swiss Tourism
MySwitzerland.com
SBB CFF FFS

"Guidelines for communication"

particularly via the Internet

National communication

• Leading venue routes
• International routes
• National routes
• Regional routes
• Local routes
• tourist information (ST)
• Public transport information - and Park & Rail (CFF)

Local communication

• Local routes (in link with the national communication)

LAUNCH IN PREPARATION FOR 2008

Swiss health promotion
"Cycling in Switzerland" Foundation
Swiss Tourism

SlowUp

What is slowUp?

• Around 30 km of roads closed to motor traffic for a whole day on Sundays and restricted to bikes, roller blades etc.
• HPM Festival (Human Powered Mobility)
• An event bringing together 10 to 80,000 participants
• In a region with a great deal of tourist appeal, that is easy to access
• With an attractive culinary and cultural programme too

Origin: Car-free discovery days in Rhénanie-Palatinat

slowUp, a benefit to all

• A discovery pleasure for the whole population
• A large number of contacts with a large target audience
• Exceptional tourist promotio
  • positioning of Switzerland as a HPM destination
  • positioning of regions as HPM destinations
• High added value for provisions, accommodation, travel and the amenities
• Health promotion
• Preservation of resources
• Promotion of environmentally friendly transport means

slowUp 2000 - 2006: a success story

2000: 1st slowUp event from Lake Morat (HPM project/Exhib. 02), around 25,000 participants. First CD (corporate design), www.slowUp.ch

• 2002: 2nd slowUp event (Euregio Lake Constance), around 90,000 participants. New CD, manual and check lists
• 2004: 6th slowUp event, around 220,000 participants
• 2005: 10th slowUp event, around 310,000 participants
• 2006: 12th slowUp, around 390,000 participants
• Slowup 2007 (November 2006 report)
  • Sempach Lake 19 August
  • Upper Rhine 17 June
  • 17 June 26 August
  • Joux Valley 1st July
  • Gruyère 8 July
  • Lake Morat 29 April
  • Zurich Lake 23 September
  • Albula mountain 2 September
  • Schaffhouse–Hegau 10 June
  • Werdenberg–Liechtenstein 6 May
  • Geneva Festivals 5 August
  • Emme Valley 9 September
  • Basel-Region of the Three Frontiers 16 September (new 2007)
  • Valais 27 Mai (new 2007)

Targeted audience

Holidays

• People getting around in Switzerland
• Guests at their holiday destination (town, resorts)

Leisure

• People taking part in trips
• People practicing a sporting activity during their leisure time

Daily

• Commuters, business travel

Main arguments for tourism

Suisse Mobile…
...incorporates the sustainable aspect of "active leisure activities in natural surroundings"
...guarantees an exceptional quality of offers
...develops a new level of integrated communication via the Internet
...allows for a clear positioning of Switzerland as a destination
...invests in a manner that is highly beneficial for the tourist industry

Usefulness

• about 11 million day trips
• about 500,000 trips over several days
• about 1.4 million overnight stays
• Turnover of about 500 million

Project managers (anticipated)

Confederation

• OFROU - Swiss Federal Road Authority
• ODT – Swiss Federal Regional Development Office
• OFEN – Swiss Federal Office of Energy
• OFEFP – Swiss Agency for the Environment, Forests and Landscape
• OFSP – Swiss Federal Office of Public Health
• OFS – Swiss Federal Office of Sports
• S + T – Swiss Federal Office of Topography
• Swiss State Secretariat for Economic Affairs (SECO)

Cantons

Transport

• Public Transport Union - UTP
• Swiss Federal Railways - CFF
• Swiss Ski lifts - RMS
• Swiss Post
• Swiss Touring Club - TCS
• Transport and environment association – ATE
• Swiss cycling – CI
• Pedestrian mobility
• Swiss Mobility Car Sharing

Sports

• Swiss Olympic Association
• Swiss Federation for Pedestrian Tourism - FSTP/The Swiss Alpine Club - CAS/
• Friends of Nature - ANS
• "Cycling in Switzerland" Foundation
• SwissCycling/FCS
• Swiss Roller Skating Federation – FSR
• Swiss Canoe Federation - FSC/Sailing department of TCS

Tourism

• Swiss Tourism - ST
• Swiss Hotel and Catering
• Swiss Tourism Federation - FST
• GastroSuisse

Environment

• Swiss foundation for the protection and development of the landscape

Project organisation

Thank you for your support.