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New types of financing for SMES in hotel trade : how to approach the problem of an aging hotel stock ?

   

The subject as it has been formulated represents a new and adapted response.
The reality is deceiving.

Bank financing is only an accessory aspect of the problem

The banks easily finance profitable projects situated in expanding markets.
It is a question, then, of the profitability of the sector.

The economic profitability and the financial profitability of the tourist accommodation have been affected by the economic evolutions of the last ten years.

The economic profitability of tourist accommodation is traditionally weak.
The financial profitability has done badly due to by the increase of Real Taxes
These phenomena have been accompanied against the stream by a general lack of commitment by the state and by a drastic reduction of all kinds of subsidies.

The current situation, characterised by a very sensitive improvement of the hotel exploitation conditions in general, does not permit therefore a re-establishment of the tourist hotel investment.

Apart from the tourist residences which, also, have their problems, the current conditions do not permit the production of new tourist hotel capacities.
The exceptions to this rule are dependent on a non-commercial logic
The consequences are serious in terms of animation of resorts and competition with the countries of the Alpine Arc and of the Mediterranean.

The answers to the question set out do not clearly appear and represent a political will, which does not seem to have to be expressed.

CONCLUSION

The cumulative consequences of the importance of the social charges and of the reduction in working hours leads to a deathly logic, which leads within the hotel industry, to withdrawing the service of service activities. A reaction is necessary.